Diesel at Miami Fashion Week
Going Like Sixty — July 19, 2008 — Fashion
References: mbfashionweek & wwd
Diesel showed its inaugural swimwear collection, going with the varsity look by adding props such as baseball helmets, boxing gloves, football pads and other gear.
Diesel kicked off the Mercedes-Benz Fashion Week Swim at the Raleigh Hotel in Miami. Diesel's women's swimwear line had over 120 different pieces.
The Italian fashion house broke tradition by (shudder) asking the masses to actually huddle outside as the Diesel models walked on water - a catwalk built over the pool.
The cropped football jackets look almost like the male answer to the gladiator fashions so popular in women's fashion these days.
Diesel kicked off the Mercedes-Benz Fashion Week Swim at the Raleigh Hotel in Miami. Diesel's women's swimwear line had over 120 different pieces.
The Italian fashion house broke tradition by (shudder) asking the masses to actually huddle outside as the Diesel models walked on water - a catwalk built over the pool.
The cropped football jackets look almost like the male answer to the gladiator fashions so popular in women's fashion these days.
Trend Themes
1. Sport-inspired Swimwear - Introduction of sports gear in Diesel's swimwear collection to provide a sporty look.
2. Out-of-the-box Fashion Shows - Diezel's new way of showcasing their collection on a catwalk built over the pool.
3. Oversized Swimwear Collections - Diesel's women's swimwear line had over 120 pieces of swimwear in the collection
Industry Implications
1. Fashion Industry - Blending of sportswear and swimwear by fashion houses
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