The Drop Messaging is a message platform that incorporates real-time locations and photography to create an interactive visual experience while consumers move from place to place. The app allows users to leave photos in various locations they visit that their friends can then virtually access when they enter the same location. This allows followers on other social media platforms to visit said spaces and interact with the content at the same time.
The app works by allowing users to take photos in locations and leaving the image virtually as a 'drop' for others to see. The image is geo-tagged to the location so that when the image is shared to social media and the person's followers enter the same location, they can be notified.
Apps such as the Drop Messaging creates a sense of community between disconnected or separated friends and family through the sharing of photos.