Weatherproof Comfort-Focused Footwear

The Merrell Moab Speed is Constructed with a GORE-TEX Layer

The Merrell Moab Speed have been shown off as a versatile footwear style created with comfort and performance in mind to support those looking to maintain agility in any environment.

The shoes come in low-cut and mid style options to choose from, which are each constructed with recycled TPU reinforcements in the base for the utmost level of support. Each style also boasts a GORE-TEX membrane to provide waterproof features when braving environments during inclement weather.

The Merrell Moab Speed comes in Black/Asphalt, Granite and Black color options, and boast 100% recycled laces along with the brand's FloatPro Foam for the midsole. The lightweight Vibram ECOSTEP recycled rubber lug outsole further enhanced comfort and stability when walking in natural or cityscape environments.

Image Credit: Merrell, <a rel='nofollow' href='https://hypebeast.com/2023/1/merrell-moab-speed-2023-gore-tex-vibram'>hypebeast</a>, <a rel='nofollow' href='https://www.merrell.com/US/en/home'>merrell</a>

Comfort-focused Footwear
Opportunity for companies to create new technologies and materials that focus on comfort without sacrificing performance.
Eco-friendly Footwear
Opportunity for companies to incorporate more recycled materials and sustainable production processes in creating footwear.
Weatherproof Shoes
Opportunity for companies to develop versatile shoes that provide protection against inclement weather without sacrificing style or comfort.

Sectors Adopting This

Outdoor Sports and Recreation
Companies can cater to outdoor enthusiasts by creating shoes with features that enable them to navigate different terrains and environments.
Fashion and Apparel
Companies can market weatherproof shoes as stylish alternatives to traditional footwear for daily wear and light outdoor activities.
Sustainability and Recycling
Companies can strive to incorporate eco-friendly materials and production processes in creating footwear, reducing their environmental footprint.
SCORE
3.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 32%
Freshness 16%

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