Fragrant Shimmer Mists

Tarte’s Mer-Mist Spray Gives Skin a Luminescent Glow

Known for its high quality, playful cosmetic items, the Tarte brand’s Mer-Mist Shimmer Spray offers the ideal summer body spray.

With warmer months finally approaching, cosmetic brands are increasingly pushing out items like this particular Tarte body luminizer. The vegan spray is described as “magical” in appearance by the brand, and can be misted onto the body to give it a subtle, shell-pink shimmery glow. To use the product properly, users must shake it well to ensure the optimum distribution of the shimmering sparkles it contains.

The Mer-Mist Shimmer Spray product offers a light coconut scent in keeping with the beachy, summery theme the product is infuenced by. It is also free of parabens, phthalates and talc.

Body Luminizers
Cosmetic brands are investing in creating shimmery products that give the skin a luminous glow.
Vegan Beauty Products
The demand for products made from natural and vegan ingredients is growing among consumers.
Summer-themed Cosmetics
Cosmetic brands are capitalizing on the summer season by offering products with beachy scents and packaging.

Industries Being Reshaped

Cosmetics Industry
Innovative cosmetic companies can create unique and playful products like body luminizers to stand out in a highly competitive market.
Green Beauty Industry
The trend towards natural and vegan beauty products creates an opportunity for brands to target environmentally-conscious consumers.
Seasonal Product Industry
Creating themed products can cater to customers looking for products specifically for a certain season, such as summer-themed cosmetics for warmer months.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 39%
Freshness 8%