Ice Breaker has been a pioneer of the merino wool clothing market for quite some time. The firm has time and time again displayed the sustainable and performance-driven properties of the fabric, harnessing its functional qualities to deliver top-of-the-line baselayers to support the outdoor athlete. Now, the company is expanding its portfolio through a collaboration with Japanese apparel brand Goldwin.
The two entities have developed the 'Tabi' collection. The range boasts comfort-focused and function-forward merino wool clothing that can be worn in a variety of scenarios, including the office. The silhouettes are slick, clean, and contemporary, boasting a timeless design that will surely appeal to everyone. Made for both men and women, the Tabi collection's starting retail point is $85 USD.
What's Driving This Trend
- Sustainable Clothing
- The use of merino wool showcases an opportunity for sustainable clothing brands to offer functional, eco-friendly options.
- Office-friendly Fashion
- The Tabi collection highlights the potential for innovative office-friendly fashion that combines comfort and style.
- Collaborative Collections
- Partnerships between established brands like Ice Breaker and Goldwin create opportunities for unique and diverse clothing collaborations.
Who This Affects Most
- Apparel
- The merino wool clothing industry could benefit from incorporating office-friendly designs to diversify its customer base.
- Outdoor Athleisure
- By expanding into office-appropriate clothing, the outdoor athleisure industry can reach new markets and expand its offerings.
- Sustainability
- The collaboration between Ice Breaker and Goldwin underscores the potential for sustainable fashion and its growth in the industry.
