In a global culture where fashion is a disposable, compulsive and ever-changing phenomenon, a men’s fashion website that creates looks and connects shoppers directly to brands is an ideal invention.
Knowwear is an online website that uses a collective team of stylists to put together dapper men’s fashion looks with new and popular brands. As you scroll through the different looks, you have the option to purchase either the entire look or individual pieces. By each clothing item there is a little ‘x’ that you can click on to hyperlink you directly to the brand’s website without the need to shop around any further.
What’s innovative about Knowwear is that it helps take the guess work out of creating hip fashion ensembles. Even better, it saves you money by cutting out the middle-man store retailer that jacks up prices by directing you straight to the product’s manufacturer with its ‘hot spot’ technology.
What's Driving This Trend
- Customizable Editoral Shopping Sites
- Disruptive innovation opportunity: Develop an online platform that allows users to create personalized fashion looks and connect directly with brands.
- Direct-to-consumer Fashion
- Disruptive innovation opportunity: Create a website or app that enables consumers to shop directly from brands, cutting out the middleman and offering competitive prices.
- Hyperlink Shopping
- Disruptive innovation opportunity: Implement a feature on e-commerce platforms that allows users to click on items to directly visit the brand's website for purchase.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Reinvent the traditional fashion retail model by offering direct-to-consumer shopping experiences with curated looks.
- E-commerce
- Disruptive innovation opportunity: Enhance the online shopping experience by integrating hyperlinks that connect users directly with brand websites.
- Fashion Styling
- Disruptive innovation opportunity: Develop AI-powered styling platforms that provide personalized fashion recommendations and direct links to purchase products.
