Affordable fine jewelry brand Mejuri recently announced a new International Women’s Day campaign for 2021, aiming to empower consumers with its first-ever charitable clothing range. Consisting of soft jersey loungewear with the word "golden" embroidered throughout, 100% of sales proceeds from the line will support the Mejuri Empowerment Fund.
The collection's golden accents mirror Mejuri's 'Golden Together' campaign theme while its Empowerment Fund "supports women and non-binary people’s education."
Mejuri has been "a pioneer in marketing by and for women in an attempt to demystify jewelry and transform it into an empowering tool" since its start in 2013 and is known for producing everything in house -- from its jewelry and new apparel pieces to its marketing materials, imagery, video campaigns and a variety of other creative assets.
Image Credit: Mejuri