The Max Mara Spring/Summer Campaign Includes Daring Prints
References: maxmara & fashioncopious.typepad
The Max Mara Spring/Summer 2015 advertisements incorporate a series of bold patterns and prints. Both present in the form of apparel and furnishings, these prints will grab the attention of those with a deep-seated appreciation of the couture brand.
Mario Sorrenti is the mastermind behind this Max Mara campaign. He collaborated with model Carolyn Murphy who displayed the current collection which features chunky high-rise boots, floor-length dresses and thick scarves.
Consistent within the bulk of these pieces are varying shapes and figures. These are displayed in each of the images, featured in hats, bags and stilettos. Given how well the items blend with the backdrop, Sorrenti has evidently done an excellent job of delivering a striking line in a precise manner.
Mario Sorrenti is the mastermind behind this Max Mara campaign. He collaborated with model Carolyn Murphy who displayed the current collection which features chunky high-rise boots, floor-length dresses and thick scarves.
Consistent within the bulk of these pieces are varying shapes and figures. These are displayed in each of the images, featured in hats, bags and stilettos. Given how well the items blend with the backdrop, Sorrenti has evidently done an excellent job of delivering a striking line in a precise manner.
Trend Themes
1. Bold Patterned Advertisements - Using bold patterns and prints in advertisements creates eye-catching visuals and grabs the attention of consumers.
2. Collaborations with Renowned Photographers - Teaming up with talented photographers like Mario Sorrenti can result in visually striking campaigns that enhance brand image and appeal.
3. Incorporating Artistic Elements in Fashion - Integrating various shapes and figures in fashion pieces adds an artistic touch and attracts customers who appreciate unique designs.
Industry Implications
1. Fashion - The fashion industry can leverage bold patterns and collaborations with renowned photographers to create innovative and attention-grabbing campaigns.
2. Advertising and Marketing - The advertising and marketing industry can explore incorporating bold patterns and artistic elements in advertisements to create visually striking and memorable campaigns.
3. Retail and E-commerce - The retail and e-commerce industry can adopt bold patterns and prints in their product offerings to attract customers who seek unique and visually appealing fashion items.
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