When the words 'cruise wear' or 'beach wear' come to mind, few would think about thickly layered garments, but the Max Mara Resort 2014 collection uses heavier materials to obtain a certain unexpected edge. Long dresses, extendedly cut skirts and tailored blazers all make appearances, which is miles away from the standard resort collections hitting the runways worldwide.
The Max Mara Resort 2014 collection hits on an important note that often evades many high-fashion design houses; just because the weather is warm, is that any reason to forego elegant attire? Max Mara would certainly disagree because the pieces within the Resort 2014 collection can easily move from day to night. Moreover, there are several garments that can be trusted in the city, on the beach or anywhere else life takes you.
Why This Trend Is Growing
- Unexpected Resort Wear
- Disruptive innovation opportunity: Designing resort wear that uses heavier materials for a unique and unexpected edge.
- Versatile Day-to-night Pieces
- Disruptive innovation opportunity: Creating garments that seamlessly transition from day to night.
- City-to-beach Fashion
- Disruptive innovation opportunity: Developing garments that can be worn in both urban and beach environments.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: Exploring innovative fabric choices and design concepts for resort wear.
- Apparel Manufacturing
- Disruptive innovation opportunity: Developing efficient manufacturing techniques for producing versatile day-to-night garments.
- Retail and E-commerce
- Disruptive innovation opportunity: Creating online platforms that market and sell city-to-beach fashion for convenient shopping.
