The MAX&Co Spring 2012 ad campaign is prim and proper. In fact, it is so perfectly so that little things begin to stand out upon closer inspection. These include the neon yellow nail polish and animal print accessories that are far from demure and much closer to daring. These little touches add a contemporary flair to otherwise classically elegant ensembles.
Lensed by Belgian photographer Willy Vanderperre, the MAX&Co Spring 2012 ad campaign was shot in studio against a cream and wooden floor. Perched on a contrasting rustic wooden bench, model Patricia van der Vliet showcases a colorful wardrobe with a recurring blue and orange theme. The impeccably tailored outfits were styled by Clare Richardson.
The designs featured in the MAX&Co Spring 2012 ad campaign have a bit of a '70s flair.