This matte top coat by Deborah Lippmann lets you switch it up from the traditional glossy finish without having to purchase tons of new nail polishes. A simple stroke of the Flat Top top coat over your nail color gives it an instant makeover, getting rid of its luster for a chic shine-free look.
This top coat lets you get creative with nail art, too. As seen in the photo example, the matte top coat can be applied only in certain places for a contrasting effect french manicure effect. This clear lacquer instantly transforms manicures and can be used on top of any color, which is why it's a must-have for nail art enthusiasts. The top coat also saves costs in the long run, since you won't be needing to purchase individual matte colors.
Why This Trend Is Growing
- Matte Nail Polishes
- There is an opportunity to develop more matte nail polishes as consumers are looking for alternatives to the glossy finishes of traditional nail polishes.
- Personalized Nail Art
- Creating new tools or products that allow for personalized nail art experiences, such as the ability to easily create contrasting effects like French manicures, has the potential to disrupt the nail polish industry.
- Save Money on Nail Polish
- Developing products that can be used with any color (like the Flat Top top coat) that save customers money in the long run could be a valuable innovation in the nail polish space.
Industries Being Reshaped
- Nail Polish Industry
- The nail polish industry needs to keep up with the changing demands and preferences of their consumers by exploring matte nail polish options, tools for personalized nail art, and innovative ways to save customers money.
- Cosmetics Industry
- Cosmetics companies should pay attention to the matte nail polish trend as a way to offer their customers a wider range of options and to create disruptive innovation in the industry.
- Retail Industry
- Retail companies can use the popularity of matte nail polish as an opportunity to market complementary products (such as top coats or nail art tools) and reinforce their brand as being in touch with current trends.
