Here's hoping that Cecilia Felli decides to put her Matitizia licorice pencil into mass production. Felli is an Italian designer who has created a licorice pencil designed specifically for those who like to chew on their writing utensils.
I have never been a big pencil chewer, but I have seen plenty of chewed up pencils in my time. There is no way that eating wood and graphite could taste good, which is why the Matitizia licorice pencil was designed. The pencil is one-half licorice stick and one-half pencil. While a completely licorice pencil would have been better for the sweet tooth, half and half at least maintains some functionality. You can check out images of Cecilia Felli's sweet and chewy Matitizia licorice pencil here.
What's Driving This Trend
- Edible Writing Utensils
- Disruptive innovation opportunity: Exploring the development of more edible and sustainable alternatives to traditional writing utensils.
- Functional Food Products
- Disruptive innovation opportunity: Creating more food products that serve both functional and indulgent purposes, appealing to consumers' desire for multi-functional items.
- Food as a Design Element
- Disruptive innovation opportunity: Incorporating food and edible materials into design concepts, blurring the boundaries between different industries and offering new sensory experiences.
Who This Affects Most
- Stationery
- Disruptive innovation opportunity: Redefining traditional stationery by developing edible writing utensils that cater to health-conscious and environmentally conscious consumers.
- Food & Beverage
- Disruptive innovation opportunity: Exploring the potential of edible materials beyond traditional food products, such as incorporating them into unique eating experiences or functional everyday items.
- Design & Innovation
- Disruptive innovation opportunity: Bridging the gap between food and design by integrating edible materials into various design elements, creating truly immersive and interactive experiences.
