Mastermind World and Dr. Martens Have Collaborated on Its Latest Boot
Ellen Smith — December 3, 2020 — Fashion
References: click.linksynergy & hypebae
Mastermind World and Dr. Martens have collaborated on its latest boot, offering consumers something expectedly edgy to celebrate the combat boot brand's 60th anniversary. To celebrate its anniversary, Dr. Martens have been releasing a new collaborative take on its iconic 1460 Remastered silhouette. Past collaborations from the year include Marc Jacobs, and A-COLD-WALL*.
Combining elements from both brands, these boots take on a more punk look than usual, boasting a skull and cross bone motif, alongside a lace and zip-up aesthetic. The all-over black boots feature the white skull stamp, as well as Dr. Martens' signature yellow stitching across the sole of the shoe.
This collaboration, arriving in December, serves as the last of the co-made boot releases.
Image Credit: Dr. Martens
Combining elements from both brands, these boots take on a more punk look than usual, boasting a skull and cross bone motif, alongside a lace and zip-up aesthetic. The all-over black boots feature the white skull stamp, as well as Dr. Martens' signature yellow stitching across the sole of the shoe.
This collaboration, arriving in December, serves as the last of the co-made boot releases.
Image Credit: Dr. Martens
Trend Themes
1. Punk Collaboration Fashion - The collaboration between Mastermind World and Dr. Martens on their latest punk-inspired boots suggest disruptive opportunities in the punk fashion industry.
2. Commemorative Collaborations - The trend of releasing commemorative collaborations, as seen in Dr. Martens' 60th anniversary line, suggests disruptive opportunities for companies to partner with iconic brands to celebrate significant events.
3. Lace and Zip-up Aesthetic - The lace and zip-up aesthetic of the new boots presents disruptive opportunities for companies seeking to create functional, stylish, and easy-to-wear shoes that appeal to consumers.
Industry Implications
1. Fashion - The fashion industry can reference the trend of punk collaborations in creating innovative fashion lines that incorporate elements from subcultures.
2. Footwear - The footwear industry can reference the trend of creating commemorative collaborations to celebrate significant milestones and collaborate with iconic brands.
3. Functional Apparel - The combination of a lace and zip-up aesthetic presents disruptive innovation opportunities for companies to create functional and stylish apparel that is easy to wear and appeal to consumers.
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