Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Master Planned Future Cities

Sogndo City and the U-City

— December 30, 2006 — Fashion
Both Sogndo City and the U-City are government planned future cities that are now recruiting their populations. Songdo is describes as follows, "Developed by Gale International, in a joint venture with POSCO E&C, Songdo brings together the top industry leaders to enrich and build the world's most beautiful, functional and environmentally friendly city."

During the past few years, the sociological debates dedicated to establish the models of present society have given superiority to the theories centered in the instability of the social system. The era of computer science would have, thus, a component of contingency of difficult resolution. It's what one has been called the society of the risk (Ulrich Beck), where: to bigger complexity of the social structure bigger it will be the resistance of all his elements (communication, technology, daily life, work, economy, etc) to maintain a continuous balance. This concept, that had taken a dramatic shade in the attacks from the Twin Towers of New York, has been exceeded when trying to construct the definition of a future city based on a model of totally technological utopia. A model that already is a reality: "the U-City". The project has begun to be made in South Korea.

New Songdo City is metropolis built (it will be finished in 2015) from cybernetic standards and one infrastructure of high technology that would have the function to interconnect each element of the social life. According to KBS World specifies: “Whole Regions will be covered with wireless connections to Internet of broadband and each house will be connected to the network: It will equip to the homes with unified systems, such as electronic locks, integrated video and videotelephones. The public services, such as buses and subterraneans, and in the warehouses, a single smart card under this system will be able to be used:”. The utopian character of the project seems to stand out, according to their creators, the adaptation of all the digital and technical resources to the human factor. Nevertheless, the questions on this matter of the immense complexity of the project give importance to the fluctuation of the balance-imbalances of the own system.