Visitors flock to see a huge ball made entirely of jeans in Xiamen, China. The exhibition is called "Fashion Slave" and every visitor has the chance to win 5 000 yuan or $625 US if they correctly guess how many pairs of jeans it took to make the gigantic ball. My submission is 1744.(GUSH Magazine)
Implications - A quirky and noteworthy publicity stunt like this would be a great way for a brand or company to generate a large amount of consumer interest. Events like this make headlines around the world, and through the power of the Internet and the blogosphere, they have the ability to inspire tens of thousands of people.