Eclectic 70s Collections

The Marni Resort 2015 Collection is Both Sporty and Chic

The Marni Resort 2015 collection was recently unveiled during Milan fashion week to rave reviews, and for good reason. The new collection is filled with impeccably tailored separates that boast an artsy and sporty feel and are accented with an infusion of vivid textile prints.

Staying true to its flawlessly cool aesthetic, the Marni Resort 2015 collection features prints that are reminiscent of modern works of art and bohemian cultured motifs. The brand’s summery pieces are relaxed, chic and elegant without losing their streamlined shape and structure which is synonymous with the Marni label.

So if you're looking to update your wardrobe with eccentric and eclectic pieces that are both sporty chic or romantically ladylike, the Italian label's 70s looking collection is what you need.

Artsy Sporty Fashion
Disruptive innovation opportunities include combining artistic prints with sportswear designs.
Textile Print Infusion
Disruptive innovation opportunities lie in incorporating vibrant textile prints into clothing and accessories.
Eccentric Wardrobe Update
Disruptive innovation opportunities include creating unique and eclectic pieces that blend sporty and chic elements.

Who This Affects Most

Fashion
Fashion industry can embrace the trend of artsy sporty fashion and textile print infusion to create innovative designs.
Textile
Textile industry can explore opportunities to develop vibrant prints and patterns for clothing and accessories.
Retail
Retail industry can tap into the trend of eccentric wardrobe update, offering customers unique and eclectic fashion choices.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 95%
Freshness 8%

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