The Marie Clair Greece Sahara photoshoot features bold pops of natural light. Model Tosca Dekker is at the heart of this production which focuses not only on upscale fashion, but also on the natural scene that photographer Thanassis Krikis captured.
Stylist Marilena Karagianni dressed Dekker in accordance with the striking landscape. Suited to the outdoors was Karagianni's use of flowing scarves, high rise shorts and leather sandals.
At the same time, Karagianni showed off Marie Clair Greece's penchant for eccentric fashion. In addition to functional pieces were fur-trimmed coats, wrap dresses and perforated shirts. These pieces that work well here, even though they are seldom seen in the desert. With a simple sleek bun and low maintenance cosmetics, Dekker also displayed the appeal of minimalist looks.
Why This Trend Is Growing
- Natural Light Fashion
- Opportunity for fashion brands to incorporate natural lighting techniques in their photo shoots to create visually impactful and unique campaigns.
- Functional Fashion
- Opportunity for fashion brands to offer functional but stylish pieces for outdoor activities and environments.
- Minimalist Beauty
- Opportunity for beauty brands to promote minimalist beauty looks that require low maintenance but still look polished and sophisticated.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can explore new materials and designs that cater to outdoor activities and environments.
- Photography and Visual Arts
- Photography and visual arts businesses can offer natural lighting workshops and classes to aspiring photographers.
- Beauty and Cosmetics
- Beauty and cosmetics brands can develop and market products that emphasize minimalist beauty looks and require low maintenance.
