Marco van Rijt Photographs Modern Looks with a Classical Approach

 - Jan 9, 2012
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In this black and white men’s fashion editorial shot by Marco van Rijt, model Matvey Lykov wears new collections from designer labels Dries Van Noten, Dior Homme, Kenzo, Juun J, Lanvin, Hermes and Ann Demeulemeester.

The images are composed in a standard manner, depicting a model posing in front of a white backdrop in what looks to be a traditional three-point lighting setup. Perhaps, Marco’s intention behind this approach was to keep things simple to allow the clothing to speak for itself, or, maybe, he was allowing for some stark contrast between the this classic mode of photography and the contemporary tailoring of the clothing.

The garments themselves offer a modern take on the traditional as well; longer, more slender silhouettes, wide legged trousers and a head-to-toe floral suit are all presented as updates to this array of garments, making for and interesting parallel between these beautiful images by Marco van Rijt and the clothing photographed in them.