The Harper's Bazaar Russia August 2010 shoot by Marcin Tyszka features model Laetitia Casta in stunningly pale makeup.
Featuring full skirts and sky-high hairdos, Casta's outfits are reminiscent of the Victorian era. Marcin Tyszka manages to capture Casta's naturally sultry look, emphasizing her smoldering red lips and her curves. With black lace and leather, this Harper's Bazaar Russia August 2010 shoot also emits a gothic flair.
Implications - Subcultures often form as a means for consumers to create their own distinct identity, a value cherished by Western civilization. Corporations looking to appeal to specific subcultures need only to research and represent that group accurately for strong and lasting customer relations to be formed.
Why This Trend Is Growing
- Subculture Identity
- Opportunity for businesses to cater to specific subcultures and create strong customer relations.
- Victorian-inspired Fashion
- Disruptive innovation opportunity in the fashion industry to create modern interpretations of Victorian style.
- Gothic Aesthetics
- Potential for businesses to incorporate gothic elements into their branding and product designs.
Industries Being Reshaped
- Fashion
- Fashion brands can explore Victorian-inspired designs to tap into consumer interest in historical aesthetics.
- Cosmetics
- Cosmetic companies can develop makeup products that cater specifically to creating pale and gothic looks.
- Photography
- Photographers can experiment with capturing and promoting subculture identities through their artistic vision.
