Anti-Celebrity Shoes

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The Manolo Blahnik Spring 2010 Collection is Not for Pointless Girls

— October 20, 2009 — Fashion
The Manolo Blahnik Spring 2010 Collection was recently unveiled and during the fete the epitomical shoe designer declared, “I hate celebrities, all those pointless girls - I won’t name names, but you know who I mean. They are ‘famous.’ Ridiculous.”

So whose feet does he want to see wearing the Manolo Blahnik Spring 2010 Collection? “I like women with style: actresses like Uma Thurman.” This, however does not extend to Sex and the City (they may adore him but he’s not a fan). For spring 2010, the colorful and high stilettos (and one flat sandal) are expressive and elegant, as always.

Trend Themes

  1. Anti-celebrity Fashion — Opportunity to cater to consumers who seek fashion that opposes celebrity culture.
  2. Personal Style Emphasis — Chance to create products that focus on individual style and expression.
  3. Celebrity-driven Backlash — Possibility to tap into a market that rejects the influence of celebrities in fashion choices.

Industry Implications

  1. Fashion — Disruptive innovation potential in creating alternative fashion lines that reject celebrity endorsements.
  2. Footwear — Opportunity to design shoes that promote personal style and individuality over celebrity influence.
  3. Entertainment — Chance to support the anti-celebrity sentiment by showcasing actresses and individuals with authentic style.
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