MANKIND, a menswear label that's based out of Bandung, Indonesia, and founded in 2015, recently unveiled its Fall/Winter collection for 2017.
Included in the collection are a number of bold button-up shirts and jackets, which are said to take inspiration from horseback riders and other Western themes, as well as the safari. Although the label uses these themes throughout the collection, it isn't afraid to veer from them either, with retro-looking bowling shirts and other pieces also highlighted in the editorial that promotes the collection.
In addition to MANKIND's branding, many of the pieces feature unique embroidered designs on the backs and fronts of them, such as the words "winning" and "losing." The collection can be found on the label's website, as well as its in-store locations.
Image Credit: MANKIND, Hypebeast
What's Driving This Trend
- Bold Western-themed Menswear
- Opportunity for designers to create unique and innovative Western-inspired menswear with bold designs and embroidered details.
- Retro Bowling Shirts
- Retro-inspired bowling shirts as a trend in menswear, offering an opportunity for brands to create nostalgic and stylish pieces.
- Unique Embroidered Designs
- Using embroidered designs with impactful words like 'winning' and 'losing' to create statement pieces in menswear collections.
Who This Affects Most
- Fashion and Apparel
- Fashion designers and brands can explore the Western-themed menswear trend to capture the attention of fashion-forward consumers.
- Menswear
- Menswear industry can capitalize on the increasing demand for unique and bold designs inspired by western themes.
- Embroidery and Printing
- Embroidery and printing businesses can offer their services to fashion brands looking to incorporate unique designs and impactful words in their collections.
