The ManiaMania ‘Obscura’ ad campaign is inspired by the cult horror film 'Suspiria.' Showcasing the Australia-based accessory label's latest collection against a geometric marble backdrop designed by Anna Karlin, the looks are dark and edgy, which is perfect for the upcoming fall season. Even without this film reference, the Gothic undertone would have been hard to miss thanks to the black lipstick and ensembles she exclusively dons throughout the photoshoot.
Shot by photographer Bjorn Iooss, the ManiaMania ‘Obscura’ ad campaign model and fashion royalty offspring Julia Restoin Roifeld. Designers Melanie Kamsler and Tamila Purvis' ManiaMania ‘Obscura’ creations are perfectly suited to such a theme. Mysterious and vintage-like, the necklaces, bracelets and rings are fit for a practicing witch as well as fashionistas.
What's Driving This Trend
- Gothic Fashion
- The trend towards Gothic fashion is growing and businesses in the fashion industry should look for opportunities to incorporate dark and edgy designs into their collections.
- Cinematic References
- The use of cinematic references in advertising campaigns is becoming more popular and businesses in the advertising and entertainment industries could leverage this trend by incorporating references to popular films in their own campaigns.
- Vintage Jewelry
- The trend towards vintage-like jewelry is on the rise and businesses in the jewelry industry should explore opportunities to create unique, mysterious pieces that appeal to both fashion enthusiasts and practicing witches.
Who This Affects Most
- Fashion
- The fashion industry should look to incorporate Gothic and edgy designs into their collections in order to capitalize on the growing trend towards darker fashion.
- Advertising
- Businesses in the advertising industry could leverage the trend towards cinematic references in campaigns, as seen in the ManiaMania ‘Obscura’ ad campaign, to create more compelling and engaging marketing materials.
- Jewelry
- The jewelry industry should look to capitalize on the trend towards vintage-like and mysterious pieces, as seen in the ManiaMania ‘Obscura’ collection, in order to create unique and appealing pieces for consumers.
