From bark-like textured brass cuffs to imperfect stone cage rings, MANIAMANIA jewelry will have you more in touch with the earth. Stylist Tamila Purvis and art director Melanie Kamsler of the Australian handmade MANIAMANIA jewelry label met while working at Russh Magazine. Their influences span from art, vintage pieces, cult films like ‘The Holy Mountain,’ Mesoamerican iconography, magic, but it’s crystal clear that geology forms the base of the label’s ethos.
By using natural resources and materials like raw stones and minerals, jewelry is one-of-a-kind by default. Despite the use of the earth’s natural substances, MANIAMANIA jewelry has an out-of-this-world aura.
Why This Trend Is Growing
- Geological Jewelry
- Opportunity for creating unique and nature-inspired jewelry using raw stones and minerals.
- Handmade Accessories
- Disruptive innovation opportunity in the handmade jewelry industry with one-of-a-kind pieces.
- Ethos-based Fashion
- Potential to explore fashion brands focusing on specific principles like geology and nature.
Industries Being Reshaped
- Jewelry
- Innovative ideas for creating unique and natural jewelry using geological elements.
- Fashion
- Opportunity to incorporate nature-inspired concepts into fashion designs.
- Artisanal Crafts
- Disruptive innovation opportunity in the artisanal crafts industry by using natural materials and techniques.
