Orient continues to add more designs to its Mako Series and the latest additions are new versions of the Mako 40. There are 5 colorway options that join -- three of which are constructed with metal bracelets and two with leather strap details. It features a much smaller case design than its previous iterations as it is just short of 40mm in diameter.
The case and bezel and made using stainless steel and joined by a timeless dial that highlights efficient movements. The timepieces that are made with metal bracelets come in the tonal options of either black, navy blue or white. The Apricot dial comes with a brown tonal calfskin strap that pulls through and the Lilac version is accompanied by hues of grey.
Image Credit: Orient, <a rel='nofollow' href='https://hypebeast.com/uk/2023/7/orient-mako-40-watch-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.orientwatch.co.uk/'>orientwatch</a>
Why This Trend Is Growing
- Smaller Case Design
- The reimagined Mako 40 introduces a much smaller case design, allowing for a sleek and compact timepiece.
- Colorway Options
- The new versions of the Mako 40 offer 5 colorway options, including black, navy blue, white, apricot, and lilac.
- Metal Bracelets and Leather Straps
- The Mako 40 timepieces are available with either metal bracelets or leather straps, providing customers with versatile customization options.
Industries Being Reshaped
- Watch Manufacturing
- The reimagined Mako 40 presents disruptive innovation opportunities in the watch manufacturing industry by offering a smaller case design and a wide range of colorway options.
- Fashion Accessories
- The new iterations of the Mako 40 create disruptive innovation opportunities in the fashion accessories industry, allowing customers to personalize their timepieces with metal bracelets or leather straps.
- Retail
- The diverse options of the Mako 40, including the smaller case design and colorway choices, open up disruptive innovation opportunities in the retail industry by catering to different customer preferences.
