According to countless pieces of fan art, Harry Potter fans are some of the most talented individuals out there; these Makani Harry Potter illustrations only further solidify that fact. Makani, whose real name is Heather, is a Texas-based artist and she has, what some might say, an obsession with drawing Harry Potter characters. Not that it’s a bad thing though, since she’s incredibly gifted at drawing these quasi-Disney style illustrations.
My favorite of these Makani Harry Potter drawings is without a doubt Harry himself, as viewers get to see the wizardly protagonist rocking an indie star-inspired shaggy haircut similar to that of Jim from The Office.
Implications - Consumers enjoy demonstrating their fan appreciation for pop culture franchises because the act of creating fan products is validating for them. Corporations may consider providing consumers a venue to demonstrate their fan appreciation in order to generate revenue.
Why This Trend Is Growing
- Fan Art
- The popularity of fan art presents an opportunity for businesses to tap into fans' creativity and passion in order to generate revenue.
- Pop Culture Franchises
- The popularity of pop culture franchises presents an opportunity for businesses to tap into fans' devotion and nostalgia in order to generate revenue through licensing and merchandising.
- Quasi-disney Illustrations
- The trend of creating quasi-Disney style illustrations presents an opportunity for businesses to collaborate with artists and designers to create new and unique products that appeal to a wide audience.
Industries Being Reshaped
- Entertainment
- The entertainment industry can leverage fan art and pop culture franchises to create engaging and profitable content and merchandise for fans.
- Visual Arts
- The visual arts industry can collaborate with fan artists to create new and unique products that appeal to a wide audience.
- Retail
- The retail industry can capitalize on the popularity of fan art and pop culture franchises to create profitable merchandising opportunities for fans.
