The MAISON the FAUX Spring/Summer 2015 collection was unveiled during Mercedes-Benz Fashion Week in Amsterdam. "The brand creates “human wear” by not making any distinction in gender, color, size or age." Celebrating individuality and self expression, this alluring runway presentation left audience members in awe thanks to its nomadic and carefree designs.
Models took to the stage alone or in pairs while sporting androgynous makeup, tattered top garments and oversized sheet ponchos that were paired with branch and flower props, worn in their hair.
Resembling forest-dwelling hippies, the models embraces carefree living and pulled off a variety of conceptual and eccentric looks. The MAISON the FAUX Spring/Summer 2015 collection defies expectation and is a modern update on the flower child looks of the 70s.
What's Driving This Trend
- Gender-neutral Fashion
- The rise of gender-neutral fashion brings disruptive innovation opportunities for clothing companies to create collections that celebrate individuality and self-expression, while not making any distinction in gender, style, and age.
- Sustainable Fashion
- The use of natural elements, such as branches and flowers, in the MAISON the FAUX Spring/Summer 2015 collection highlights the importance of environmentally conscious fashion practices that can lead to disruptive innovations in eco-friendly materials and production methods.
- Conceptual Fashion
- The innovative and one-of-a-kind designs in the MAISON the FAUX Spring/Summer 2015 collection demonstrate a rise in conceptual fashion, opening up opportunities for brands to experiment with thought-provoking designs that push boundaries and defy expectations.
Who This Affects Most
- Fashion
- The MAISON the FAUX Spring/Summer 2015 collection showcases disruptive innovation opportunities in the fashion industry by pushing boundaries and embracing carefree living through its nomadic and hippie-inspired designs.
- Beauty
- The androgynous makeup and tattered garments worn by models in the MAISON the FAUX Spring/Summer 2015 collection speak to the emergence of disruptive innovations in the beauty industry, where gender boundaries are blurring, and individuality and self-expression are prioritized.
- Event Planning
- The mesmerizing and unconventional runway presentation of the MAISON the FAUX Spring/Summer 2015 collection provides inspiration for disruptive innovation opportunities in the event planning industry, where creativity and out-of-the-box experiences can make a lasting impact on audiences.
