If you’re a sneaker-lover, you’ll enjoy this rad new collaboration between Converse and Maison Martin Margiela. Converse’s most popular shoe, the Chuck Taylor, is being revamped by way of a fresh coat of paint -- literally. Maison Martin Margiela has taken a fresh spin on the shoe by coating it in a layer of white paint that naturally dries and cracks off to reveal the original color underneath.
This shoe is awesome for someone who hates continually re-wearing the same things, because it's constantly changing simply through the wear and tear of walking in them and having the paint crack off. The shoes come in four colors, including a Margiela original yellow. If you want to inject a little bit of high-fashion into your everyday life, definitely give these fun shoes a try. They're available this September for $200.
Key Themes Behind This Trend
- Custom-crack Design
- The trend of custom-crack design involves using coatings that crack off to reveal different colors, creating a constantly changing look.
- Wearable Art
- The trend of wearable art combines fashion and art by using innovative techniques such as painting shoes with crack-off coatings.
- Unique Self-expression
- The trend of unique self-expression encourages individuals to showcase their personality through distinctive fashion choices like paint-cracking shoes.
Where This Applies
- Fashion
- The fashion industry can explore the disruptive innovation opportunity of incorporating crack-off coatings into clothing and accessories to create unique and ever-changing designs.
- Footwear
- The footwear industry has the potential to leverage crack-off coatings to develop sneakers and shoes that offer a customizable and evolving style experience.
- Art
- The art industry can embrace the disruptive innovation opportunity of incorporating crack-off coatings into various artistic mediums, allowing for dynamic and interactive artistic expressions.
