For the Spring/Summer season of 2017, the maharishi Africa collection was released.
Dubbed 'Tour d’Afrique,' the line features a number of lightweight button-up jackets, graphic tees, and pants. Fabrics are neutral hues, with black, khaki and white comprising the garments. In contrast to this, much of the artwork that's portrayed on the garments is incredibly colorful, especially in the case of the bright hues that mark out a geographical representation of West Africa. On the backs of the jackets, gold lettering spells out the phrase: "THE MIND CAN MAKE A HEAVEN OUT OF HELL OR A HELL OUT OF HEAVEN," in addition to the brand's name. On many of the garments, other graphics that were reportedly inspired by West African artworks are included.
Currently, the maharishi Africa collection is available from the brand's web store.
Key Themes Behind This Trend
- West African-inspired Streetwear
- The trend of incorporating West African art into streetwear clothing to create unique designs that are captivating and convey a message.
- Ethnic Clothing
- The trend of using design styles from indigenous cultures to create fashion that represents cultural diversity and celebrates tradition.
- Fashion Tributes
- The trend of recognizing and paying homage to different cultures and their art through clothing designs as a way of promoting diversity and unity.
Where This Applies
- Fashion and Apparel
- The ethnic trend in clothing has the potential to disrupt the fashion industry as it encourages designers to create ethically and culturally conscious designs, targeting diverse consumer markets.
- Art and Design
- The incorporation of indigenous art styles in fashion creates an opportunity for artists to diversify their portfolio by creating marketable, wearable art pieces.
- Online Retail
- The trend of incorporating indigenous cultural designs into streetwear creates an opportunity for online retailers to tap into the global market by creating a platform that connects diverse cultural designs to customers worldwide.
