Radnor Hills is moving beyond plain spring water with Radnor+, a functional hydration range that adds nutrients to Welsh spring water for everyday drinking moments. The lineup is built around energy, focus, recovery and wellbeing use cases, with the brand’s Radnor+ Alkaline Water leading the range at a pH of 9.5.
Each bottle comes in a 660ml format, giving the range a larger serving than many standard waters and making it easier to treat as a more substantial drink during the day. The lineup also includes added magnesium, B vitamins, electrolytes, fibre, zinc and biotin across the different variants, so the range reaches into both hydration and beauty-or-wellness territory.
That 660ml size and functional positioning put Radnor+ in the middle of the growing space between flavored water and better-for-you drinks. Its broad retail and out-of-home rollout should help it compete as an everyday grab-and-go option, not just a niche wellness purchase.
Image Credit: Radnor Hills
Key Themes Behind This Trend
- Functional Hydration
- Everyday bottled water is evolving into a nutrient-delivery format that blends hydration with wellness, energy, recovery and beauty benefits.
- Alkaline Wellness Drinks
- High-pH waters are gaining mainstream appeal as consumers associate alkaline positioning with balance, wellbeing and premium daily hydration.
- Enhanced Grab-and-go Beverages
- Larger single-serve formats with added vitamins, minerals and electrolytes are reshaping convenience coolers into functional refreshment destinations.
Where This Applies
- Bottled Water
- Spring water brands are expanding beyond purity cues by integrating targeted nutrients that support differentiated value in a crowded category.
- Functional Beverages
- The overlap between sports drinks, wellness tonics and flavored waters is creating room for hybrid products with broad everyday relevance.
- Retail Convenience
- Out-of-home and convenience channels are becoming important launchpads for accessible wellness beverages positioned as routine daily purchases.
