Artist Nathan Sharratt has found an innovative new way to use Neverwet, a product specifically designed to protect your items from the rain. Instead of spraying on his shoes, Sharrat is making magical street art that only appears when it rains.
The premise is simple: Sharratt sprays the Neverwet over stenciled drawings or phrases and then pours water over top. The concrete gets wet except for the part sprayed with Neverwet, leaving the picture or phrase intact. It’s awesome to see the phrase gradually reveal itself as it gets wet.
Sharratt has stenciled cleverly fitting phrases such as “I’m Only Happy When It Rains” or “The Sun Will Come Out Tomorrow” on the ground; there’s even an accompanying video so you can watch the magic happen. This invisible-until-proven-wet street art is fun and sure to brighten up any rainy day!
Why This Trend Is Growing
- Neverwet Street Art
- Using the Neverwet product for street art is a new trend that can create unique and fun experiences for viewers during rainy days.
- Magical Urban Art
- Creating art that only appears when it rains is a trend that offers a fun and innovative way for artists to display their work.
- Rain-activated Art
- The trend of using rain to activate street art can create interactive and engaging experiences for viewers.
Industries Being Reshaped
- Art and Design
- Artists and designers can explore new creative opportunities and spark interest through the trend of creating street art using Neverwet.
- Advertising and Marketing
- Using rain-activated street art can create unique and interactive campaigns that can leave lasting impressions on viewers.
- Tourism and City Planning
- Incorporating rain-activated street art can enhance the visual experience of cityscapes and attract tourism during rainy seasons.
