Magdalenda Wosinksa Effortlessly Channels Cali-Cool

 - Jun 8, 2011
References: magdalenawosinska & photodonuts
If you had to guess where photographer Magdalena Wosinska was from based solely on her pictures, it wouldn't take long. Magdalena Wosinska hails from Los Angeles, California, and her photos clearly reflect that influence.

Magdalena Wosinska's photographs effuse a swagger that is uniquely California. Her pictures feature counterculture types engaged in a series of average LA activities, including motorcycle runs, indifferently chilling by the beach, casually posing amidst the sunlight in a backyard and hanging out in an open field as oppressive Cali sun shines brightly.

Magdalena Wosinska's eye for capturing West Coast laid-back cool has led her photography to be used in ads for Lee jeans, RVCA, and appear in Girl Crush Magazine. View her selected portfolio and take a trip to California from the comfort of your computer.

Implications - For many people, California still holds a special place as a promised land of opportunity, fame and fortune. Corporations and brands can capitalize on these warm feelings consumers hold for California by introducing Cali-inspired elements into their marketing. By attaching a brand or company name to the Cali-lifestyle, consumers will associate those companies and brands with an easygoing, laid-back oasis.