Mad Men-Inspired Fashions

The Gorgeous Lara Stone by Mert & Marcus Vogue US September 2010 Spread

This retro-styled spread within the Vogue US September 2010 issue definitely emits the popular 'Mad Men' show's old-school vibe. Featuring high-waisted, flared skirts paired with bright, tight sweaters, the spread presents what may just be the hottest style commodities this fall.

Bringing back those conservative 60s styles, this interesting Vogue US September 2010 spread will leave you yearning for the chilly autumn months.

Implications - The desire for a more classic look is growing as women are tired of seeing scantily clad styles. Consumers are looking for more reserved fashion choices that are timeless and versatile enough for the workplace or a family gathering. Companies see this need for a subtler aesthetic and create pieces that are appealing to a woman who desires more than just revealing clothes.

Classic Fashion Revival
There is an opportunity for designers to create fashion lines that cater to consumers desiring timeless, versatile, and conservative fashion choices.
Mad Men Influence
Designers can capitalize on the popularity of the Mad Men style by incorporating vintage elements into modern fashion trends.
Resurgence of High-waisted Skirts
Fashion brands could create new designs and styles of high-waisted skirts that cater to women seeking a more sophisticated and elegant look.

Who This Affects Most

Fashion Industry
Fashion brands and designers can leverage the current consumer demand for classic, reserved fashion styles.
Media and Entertainment Industry
The Mad Men aesthetic has the potential to influence not only fashion but also wider popular culture and media.
Retail Industry
Retailers can modify their inventory to include more conservative, classic fashion choices, resulting in an increase in sales.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 92%
Freshness 8%