Macy's the Edit is Dedicated to Fashion Ideas and Inspiration

 - Mar 19, 2018
References: macys & retaildive
Macy's The Edit is a new web page created by the brand in an effort to promote its Spring 2018 collection.

The Edit is dedicated to "fashion ideas and inspiration" and embodies the brand's eclectic taste. On the page, consumers will be able to find new fashions from all around the globe, with designers from Jill Stuart, DKNY and more. In addition to fashion, this online page features a section entitled 'The Scoop' which offers a variety of beauty-related stories and blogs that range from home decor ideas to guides to pulling off bold makeup looks. The page also promotes the brand's extensive cosmetic collection, which is composed of brands like Clinique and Benefit.

Image Credit: Macy's The Edit