Rain, rain, go away… Well if the rain won’t go away, we need to battle the downpour. Thank God rubber boots came into style or we would be walking around in wet shoes. Now what about the top? Rain coats--not so much. Montreal-based outwear company Mackage, however, may have the solution to our damp problem with its line of Mackage Packables.
Mackage Packables includes a water-resistant jacket with a hood, and is made fashionable with leather detailing at the cuffs. The coat is made from polyester, but don’t be alarmed, these jackets have more of a leather jacket appearance than a cheesy polyester look.
So why is called Packables? The bonus is they contain a small packable self pouch inside the back of the jacket that folds into a purse. The coat comes in two lengths: one that goes to the hip and the other to the knee. And guys, don't worry. Mackage hasn’t left you out--the jackets are also available in men’s versions.
Key Themes Behind This Trend
- Packable Rain Gear
- The trend of packable rain gear offers convenience and functionality for those who need protection from the rain on the go.
- Fashionable Water-resistant Jackets
- Fashion-forward water-resistant jackets with stylish leather detailing are becoming popular for those seeking both practicality and style.
- Innovative Jacket Design
- The innovative design of Mackage Packables, with a self-pouch inside the jacket, presents opportunities for improved portability and versatility in rain wear.
Where This Applies
- Fashion Apparel
- The fashion apparel industry can tap into the packable rain gear trend by designing and producing stylish yet functional rain wear for consumers.
- Outdoor Gear
- The outdoor gear industry has the potential to create innovative rain jackets with advanced features and materials, catering to outdoor enthusiasts' needs.
- Travel Accessories
- The travel accessories industry can explore the opportunity to develop compact and multi-functional rain wear that is specifically designed for travelers.
