The Mac Cosmetics 2012 Marine Summer collection is adorably packaged in retro pin-up sixties style. Not only is the exterior packaging striped in blue and white, but even the makeup itself is stripped with colorful lines.
The eye shadows and pigments come in earth tones such as blue, green, brown, yellow and white. The lipstick and glosses are varying shades of orange, beige, brown and red hues. The blushes come in light peach and pink, and the nail polish comes in white and red. The color palette put together is great for the summer season, as it consists of more neutral matte colors that are sure to complement your wardrobe.
The collection also includes bronzers for the face and body, which is great if you want that sunless glow, or if you want to accentuate your already tanned skin. You can also purchase a matching beach bag to go with your accessories. The Mac Cosmetics 2012 Marine Summer collection is appropriately packaged for the season, and it will surely attract avid users.
Key Themes Behind This Trend
- Retro Packaging
- The use of retro pin-up sixties style packaging in the Mac Cosmetics 2012 Marine Summer collection presents an opportunity for other beauty brands to tap into nostalgia and create unique packaging designs.
- Colorful Striped Makeup
- The use of colorful striped makeup in the Mac Cosmetics 2012 Marine Summer collection highlights the trend of creating bold and playful looks, presenting an opportunity for beauty brands to experiment with vibrant color combinations.
- Sunless Tanning Products
- The inclusion of bronzers for the face and body in the Mac Cosmetics 2012 Marine Summer collection reflects the trend of sunless tanning products, providing an opportunity for companies to develop innovative and convenient self-tanning solutions.
Where This Applies
- Beauty and Cosmetics
- The Mac Cosmetics 2012 Marine Summer collection presents opportunities for beauty and cosmetics companies to explore unique packaging designs and vibrant color combinations.
- Fashion and Accessories
- The matching beach bag in the Mac Cosmetics 2012 Marine Summer collection presents an opportunity for fashion and accessories brands to collaborate with beauty brands and create coordinated summer collections.
- Skincare and Sunless Tanning
- The inclusion of bronzers for the face and body in the Mac Cosmetics 2012 Marine Summer collection highlights the opportunity for skincare and sunless tanning brands to develop innovative and convenient self-tanning solutions.
