Cycling gear manufacturer MAAP has launched the 'Alt_Road' collection, a new range of high-performance cycling apparel designed to withstand harsh conditions.
The wide-ranging collection relies on a variety of premium, functional materials, including the brand's own 'NATURALMATCH' wool technology, which allows for advanced temperature regulation while also boasting anti-microbial and anti-odor properties. In addition, all of the garments come equipped with ample storage options and are designed to be as lightweight as possible.
The collection includes biker shorts, jerseys, a thermal jacket, a thermal vest, t-shirts, and a cargo bag. In terms of accessories, it also presents gloves, merino socks, and an 'Apidura Frame Pack.' The new clothing options possess the same sleek, sporty aesthetic and are offered in neutral-toned browns, greys, and blacks.
Image Credit: MAAP
What's Driving This Trend
- High-performance Cycling Apparel
- Opportunity to develop innovative high-performance cycling apparel with premium and functional materials equipped with temperature regulation and anti-microbial/anti-odor properties.
- NATURALMATCH Wool Technology
- Opportunity to develop innovative materials using NATURALMATCH wool technology, which provides advanced temperature and odor regulation, for various applications beyond cycling apparel.
- Lightweight and Functional Accessories
- Opportunity to create lightweight and functional cycling accessories, such as gloves, merino socks, and cargo bags, designed to withstand harsh conditions and provide ample storage options.
Who This Affects Most
- Cycling Apparel Manufacturing
- Innovative opportunity to manufacture high-performance cycling apparel equipped with premium functional materials, temperature regulation, and anti-odor/anti-microbial properties.
- Textile Manufacturing
- Opportunity to develop new materials using NATURALMATCH wool technology, which provides advanced temperature regulation and anti-odor/anti-microbial properties, for various textiles beyond cycling apparel.
- Sports Accessory Manufacturing
- Opportunity to manufacture lightweight and functional accessories designed to withstand harsh conditions and provide ample storage options for cyclists and other athletes.
