Magniflex is an Italian mattress company. They offer a wide range of shapes and sizes of mattresses - including one that is threaded with 22-karat gold ($24,000 - $30,000). It's no surprise that this product didn't sell very well. But maybe they were targeting the wrong customers? It seems the company is now going to market this product for DOGS!
Implications - Pets have taken the place of children in some people's homes, and luxurious pet accommodations are the most ostentatious manifestation of our collective need to pamper our four-legged friends. From antibacterial bedding coated in gold to four-poster pet beds, the luxury pet market has shown that there are no boundaries -- or signs of slowing down.