As smartwatches become more popular, innovations are a guarantee and it was only a matter of time until high-end wrist-wear brands would want to cultivate a market for luxury Apple Watches.
Designer brand Nico Gerard has come out with the Sunrise PINNACLE that is currently being sold at $112,000. The timepiece is customized to have the functionality of the Apple Watch with an additional face. The design features 18 karat gold made specifically for this piece.
The watch serves as a prime example of the philosophy carried out by Nico Gerrard, "Uncompromised technology -- uncompromised engineering -- uncompromised luxury."
While the release of this watch is only limited to 88 pieces, there are alternate versions available; The Skyview PINNACLE is sold online for $9,500 and the Nico Gerard PINNACLE is sold online for $9,300.
What Makes This Trend Stand Out
- Luxury Smartwatches
- High-end wrist-wear brands are catering to the market for luxury smartwatches, creating opportunities for innovative designs.
- Customized Smartwatch Faces
- The introduction of customized smartwatch faces adds a new level of personalization to luxury smartwatches that can be further explored.
- Uncompromised Technology and Luxury
- Emphasizing the importance of both technology and luxury in the design of smartwatches creates opportunities for companies to differentiate themselves from competitors.
Sectors Adopting This
- Luxury Goods
- Luxury goods brands can expand their portfolios to include luxury smartwatches to cater to a growing market and adapt to changing consumer preferences.
- Technology
- Technology companies can collaborate with luxury brands to create innovative and high-end smartwatches to appeal to luxury consumers.
- Personalization
- Companies that focus on personalization can explore the emerging luxury smartwatch market to create customized experiences that appeal to individual tastes.
