The Puma 'Clyde' model was reportedly named after "New York Knicks icon Walt “Clyde” Frazier" originally -- however now the brand is back with a new remodel, making for a pair of luxurious sneakers that honor the time it was first popular.
According to HYPEBEAST, the simple silhouette was a prominent footwear staple for many during the 1980s, especially in the city's hip hop scene. For the updated release, the luxurious sneakers are covered in tanned ostrich leather.
The uppers are given some variance with the inclusion of slight rises in the material and careful stitching to mark Puma's branding. In addition to this, the white laces are finished off with gold tips and the sole is colored the same tone of cream to match.
What Makes This Trend Stand Out
- Luxury Sneakers
- There is an opportunity to innovate in the luxury sneaker category by embracing retro designs and materials.
- Nostalgia-driven Fashion
- Nostalgia-driven fashion is a growing trend, creating opportunities to honor and reinterpret iconic designs from previous decades.
- Retro-marketing
- Using retro-marketing tactics can appeal to customers who seek a connection to past eras and can create new brand loyalty through nostalgic reinterpretations.
Sectors Adopting This
- Fashion
- The fashion industry can embrace retro luxury designs and nostalgia-driven fashion to create new product lines and capitalize on growing consumer trends.
- Sneaker Manufacturing
- Sneaker manufacturers can leverage retro designs and luxury materials to create innovative new sneaker products and product lines.
- Marketing
- The marketing industry can explore opportunities in retro-marketing with a focus on nostalgia-driven fashion and design to build new brand affinity and loyalty.
