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Couture Mountaineer Editorials

Ton Heukels and Edward Wilding Don Luxe Winter Gear for GQ Spain

— September 30, 2014 — Fashion
Edward Wilding and Ton Heukels don a wardrobe of luxe winter gear in 'Invernalia', an expedition-themed editorial for the pages of GQ Spain. This image series is captured by legendary photographer Giampaolo Sgura and is featured in the Spanish publication's October 2014 issue.

Miguel Arnau styles the editorial that highlights luxe winter gear from a number of couture labels. Edward and Ton pose in elegantly layered and weather-appropriate looks from Louis Vuitton, Emporio Armani and Ermenegildo Zegna Couture among a slew of other names.

GQ Spain's 'Invernalia' story is lensed outdoors and amidst a mountainside setting. Its model stars channel mountaineers and voyagers who are captured as they climb snowy peaks or pose in a rustic, woodside cabin. Their wardrobe marries style with function and embodies a luxe aesthetic.
Trend Themes
1. Luxe Winter Gear - Disruptive innovation opportunities in the fashion industry to create high-end winter gear that combines style and functionality.
2. Expedition-themed Editorials - Disruptive innovation opportunities in the publishing industry to create visually stunning editorials that focus on adventure and exploration.
3. Couture Mountaineering - Disruptive innovation opportunities in the couture industry to design clothing and accessories that are suitable for mountaineering expeditions and other outdoor activities.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry to incorporate high-end winter gear into designer collections.
2. Publishing - Disruptive innovation opportunities in the publishing industry to showcase dynamic and adventurous editorials.
3. Couture - Disruptive innovation opportunities in the couture industry to merge luxury fashion with functional outdoor wear.
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