The Lupin Collection celebrates the recent television series that debuted on Netflix, with the second season launching earlier this month. Now, the series works in collaboration with Musée du Louvre on a new collection full of apparel and home decor options nodding to elements of the shoe.
The show takes place near and within the Musée du Louvre and it is a very timely collaboration. The apparel are contemporary and celebrate streetwear fashion, with details that nod to the architecture of the museum's pyramid shape and art of illusion of Lupin. This includes tees, hoodies and caps that are adorned in specific graphics referencing the show. Rounding out the capsule are homeware items and novelty options.
Image Credit: HBX
Key Themes Behind This Trend
- Heist Film-themed Fashion Capsules
- Consumer demand for clothing and accessories inspired by popular heist-themed movies and TV shows presents an opportunity for fashion brands to collaborate and offer themed collections.
- Art and Architecture-inspired Streetwear
- The incorporation of design elements from famous museums and architecture into streetwear fashion is a new trend that presents an opportunity for fashion brands to create unique, visually-appealing collections.
- Collaborations Between TV Shows and Museums
- Collaborations between hit television series and famous museums present an opportunity for both parties to benefit from increased exposure and revenue streams.
Where This Applies
- Fashion
- Fashion brands can capitalize on the trend of heist film-themed fashion by offering capsule collections inspired by popular movies and TV shows.
- Museums
- Museums can collaborate with hit TV shows to create special merchandise collections that promote their exhibits and generate additional revenue.
- Entertainment
- Hit TV shows can collaborate with famous museums to create special capsule collections that promote the series and the museum's exhibits and generate additional revenue.
