Huda Beauty will soon be dropping the #FauxFilter Luminous Matte Foundation and it's the first formula from the brand that was inspired by social media feedback. The long-lasting, full-coverage foundation is fragrance-free and provides a luminous matte finish with a filtering effect that blurs tone and texture to create a unified, flawless-looking finish.
The formula is touted as life-proof, as it is not only waterproof and 24-hour wearing but also fade-proof, sweat-proof, humidity-proof and transfer-proof. The vegan-friendly liquid foundation is formulated to be easy to spread and blend, so that a wide range of users can achieve their desired level of coverage.
The product is set to launch soon in 39 shades that cover everything from red and beige to neutral undertones.
Image Credit: Huda Beauty