Huda Beauty will soon be dropping the #FauxFilter Luminous Matte Foundation and it's the first formula from the brand that was inspired by social media feedback. The long-lasting, full-coverage foundation is fragrance-free and provides a luminous matte finish with a filtering effect that blurs tone and texture to create a unified, flawless-looking finish.
The formula is touted as life-proof, as it is not only waterproof and 24-hour wearing but also fade-proof, sweat-proof, humidity-proof and transfer-proof. The vegan-friendly liquid foundation is formulated to be easy to spread and blend, so that a wide range of users can achieve their desired level of coverage.
The product is set to launch soon in 39 shades that cover everything from red and beige to neutral undertones.
Image Credit: Huda Beauty
Key Themes Behind This Trend
- #fauxfilter Luminous Matte Foundation
- The social media inspired formula showcases opportunities for brands to listen and adapt to consumer feedback.
- Life-proof Makeup
- The life-proof formula creates disruptive innovation opportunities for beauty and personal care companies to explore, especially as people seek long-lasting cosmetics for their on-the-go lifestyles.
- Vegan-friendly Beauty
- The vegan-friendly element of the foundation highlights an opportunity for companies to expand their product lines and cater to ethical consumerism.
Where This Applies
- Beauty and Personal Care
- The new formula and long-lasting makeup element presents opportunities for businesses in the beauty industry to innovate and improve their products.
- E-commerce
- E-commerce businesses could benefit from this trend by adding long-lasting, life-proof and vegan-friendly products like the #FauxFilter Luminous Matte Foundation into their offerings.
- Fashion and Apparel
- The foundation's ability to provide a unified, flawless finish inspires opportunities for fashion and apparel companies to showcase and promote their products to a broader market of people seeking a trendy, polished look.
