Designer Wasted Rita has created a series of extremely honest love letters beginning with the phrase “It’s not you.” Written on torn pieces of pink paper, the love notes play on the classic phrase “It’s not you, it’s me.” Each letter is written in Rita’s signature messy scrawl with different combinations of circling, underlining and crossing out.
Though some of the letters imply that the writer is discontent with her relationship, many of the phrases imply that the writer is very content. While “it’s not you, it’s everything you are NOT” can be interpreted as negative, “it’s not you, it’s all the bad bad things I want to whisper in your ear” is certainly a positive statement. Rita’s many plays on the classic breakup phrase certainly gives a new meaning to “It’s not you, it’s me.”
Why This Trend Is Growing
- Honest Love Letters
- An emerging trend in love letters that are brutally honest, challenging traditional romantic expressions.
- Messy Scrawl
- The use of messy handwriting in design and communication, creating an authentic and rebellious aesthetic.
- Emotional Ambiguity
- Creating emotional ambiguity in art and communication, challenging traditional narratives and interpretations.
Industries Being Reshaped
- Design
- The design industry can explore new ways of expressing emotions and creating unique experiences through brutally honest communication.
- Stationery
- The stationery industry can innovate by incorporating messy handwriting and unconventional designs into their products, appealing to customers seeking authenticity and rebellion.
- Art
- Artists can explore emotional ambiguity in their work, questioning societal expectations and prompting viewers to think outside traditional interpretations.
