Broken Heart Decals

The 'Love and Hate' series by Thomas Fuchs is Passionate

Thomas Fuchs's 'Love and Hate' series has all the conflicted emotions, passion and confusion of any bad relationship. The decals range from cheeky to dark. In one design, Fuchs cleverly depicts the glow of a car's headlights as a heart enveloping a deer -- a deer in the headlights. In another, the opposite sides of a heart serve as train tracks complete with two trains following the rails, leading them to inevitably crash into one another -- a train-wreck.

The 'Love and Hate' series is full of such metaphors. A few of these metaphors may be too familiar and topical for some people. It's best if these people avoid the illustration that depicts an elephant crashing through a brittle, red heart -- the elephant in the room.

Metaphoric Decal Art
There is an opportunity to innovate by creating a broader range of metaphorical decal designs that offer a visual language to express emotions or ideas.
Humorous Vehicle Decals
Opportunity exists to create humorous vehicle decals that offer drivers an opportunity to express their personalities and ideas.
Emotional Vehicle Decoration
Designers can create a wider range of vehicle decorations that respond to drivers' emotional or psychological needs.

Where This Applies

Vehicle Decoration Industry
Innovation opportunity exists for businesses that provide vehicle decoration services to offer a wider range of customized designs and options.
Automobile Industry
There is an opportunity for automobile companies to incorporate customized decals as an option when purchasing a new vehicle.
Art and Design Industry
Designers can create a new product line of decals for vehicle decoration that are based on deeper emotional or psychological themes.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 41%
Freshness 8%