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Loup Charmant's PURE Collection

 - Apr 26, 2008   Updated: May 13 2011
References: loupcharmant & notcot.org
Loup Charmant (which means the charming wolf) is an organic sustainable and fairly made women's lounge line of only grown fibers. Locally made in brooklyn, new york by designer kee edwards, it uses no synthetics and no toxins. Loup Charmant's latest PURE Collection is presented at the Project Earth Day Eco-Fashion Show in NYC.

Implications - Companies that portray themselves as eco-friendly have become widely popular with consumers. Consumers desire products that minimize environmental impact while maintaining quality, look and function. Ideas such as organic sustainable clothing collections have become more common and desired in the fashion industry today.