We wouldn't normally associate luxury brand Louis Vuitton with the borough of Queens, NYC. However, the new Louis Vuitton Fall-Winter 2008-2009 ad Campaign uses the iconic Unisphere of Queens as its backdrop.
The ads feature the stunning Eva Herzigova parading various Louis Vuitton bags, shoes, stockings, coats, and other fashion items around the Unisphere.
The campaign was photographed by Mert Alas and Marcus Piggott in the typical Louis Vuitton rich saturation and hue style.
The campaign is a fresh breath of air from the Marc by Marc Jacobs recent crazy ads that substituted the robotic Victoria Beckham with a cross-dressing male model in women's clothes.
See more recent New York inspired campaigns:
What's Driving This Trend
- Borough Fashion Campaigns
- Expanding marketing efforts to different boroughs of a city sparks fresh brand interest.
- Iconic Backdrops
- Using well-known landmarks and monuments as ad campaign backgrounds adds visual interest and boosts recognition.
- Fashion Evolution
- Experimenting with different themes and styles within the fashion industry creates variety and keeps the audience engaged.
Who This Affects Most
- Luxury Fashion
- Incorporating iconic landmarks in luxury fashion campaigns can create a visual spectacle for consumers and promote brand recognition.
- Tourism
- Partnering with fashion brands to use landmarks in their marketing campaigns promotes tourism and can attract a global audience.
- Photography
- Creating stunning visuals for fashion campaigns requires skilled photographers and creative directors. This industry benefits from new and unique locations for ad campaigns.
