The Louis Vuitton SS 2012 campaign takes viewers into the heart of a research trip within the deserts of Africa. The narrative is academic, following a researcher or professor through his studies in the drylands. Regardless of narrative, the series boasts alluring new fashions and accessories. In between the tall grasses, cheetahs and giraffes, the luxury brand is strewn through the camp site.
The campaign features both the coming line of apparel and accessories. The bags and luggage displayed draw on classic structure, while boasting contemporary functionality. Memorable pieces include a tall messenger bag, and a key clip meant to be worn on the outer side of denim. The apparel displayed offers a myriad of jacket styles. From denim, to windbreakers and suit jackets, this Spring's collection does not disappoint.