Nike is celebrating the end of the MLB season with the launch of a special edition Dunk Low silhouette inspired by the colors of the Los Angeles Dodgers. The forthcoming colorway dips the sneaker’s signature overlay design in a royal blue color that is made with suede material.
The sneaker boasts an all-white base, red rebranded tongues and heels, and a reference to Los Angeles seen through a “Welcome to Dodger Stadium” graphic. The sneakers rest on a white midsole and gum outsole, with the right sneaker adding a hint of pink on the outsole.
The new Nike SB Dunk Low in ‘Dodgers’ will be released on September 30 in family sizing at local skate shops, while a general release is slated for October 1.
Image Credit: Nike
Key Themes Behind This Trend
- Team-themed Shoes
- Opportunities for collaborations between shoe companies and sports teams to create exclusive collections inspired by team colors and logos.
- Regional-specific Sneaker Collections
- Opportunities for sneaker brands to create special edition collections inspired by the local sports teams in different regions.
- Fashion X Sports Collaborations
- Opportunities for collaborations between fashion brands and sports teams to create exclusive collections that merge streetwear with sports apparel.
Where This Applies
- Sports Merchandise
- Opportunities for sports merchandise brands to collaborate with sneaker brands to create custom-made team-themed shoes.
- Athletic Footwear
- Opportunities for athletic footwear companies to create region-specific sneaker collections showcasing the colors and aesthetics of local sports teams.
- Fashion Retail
- Opportunities for fashion retailers to collaborate with sports teams to create limited edition fashion collections inspired by sports.
