Discreetly Insulated Running Jackets

Lorna Jane's Always Warm Excel Jacket is Lightweight

Lorna Jane's Always Warm Excel Jacket is an insulated garment without the bulk. Designed for cool morning workouts, the fitted jacket is lightweight and fitted, contouring to one's body for a flattering fit. The garment is made from a breathable and stretchy fabric -- consisting of 87% Nylon and 13% Elastane materials -- and boasts moisture wicking properties.

The jacket features contoured silhouette details for a flawless fit along with convenient zip pockets and thumb holes for maximum comfort. Thanks to its flattering shape, this pre and post-workout jacket is versatile and makes a seamless transition from workout to daily wear.

While insulated warm weather outerwear and activewear can often be bulky in shape and weight, this lightweight solution by Lorna Jane fuses style with practicality.

Image Credit: Lorna Jane

Insulated Running Jackets
A trend of creating lightweight and insulated running jackets that offer warmth without bulk, like Lorna Jane's Always Warm Excel Jacket.
Flattering Workout Jackets
A trend of designing workout jackets with a contoured silhouette for a flattering fit, like the one offered by Lorna Jane.
Versatile Activewear
A trend of creating activewear that seamlessly transitions from workout to daily wear, like Lorna Jane's Always Warm Excel Jacket.

Industries Being Reshaped

Sportswear
The sportswear industry can leverage the trend of lightweight and insulated running jackets to create innovative and functional outerwear options.
Fashion
The fashion industry can incorporate the trend of designing workout jackets with a contoured silhouette to create stylish and flattering activewear options.
Fitness
The fitness industry can benefit from the trend of versatile activewear that can be worn for workouts as well as everyday activities.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 41%
Freshness 9%