Famed brand Longchamp has turned to David Sims to photograph their latest campaign starring model Sasha Pivovarova. Pivivarova channels her inner diva showcasing this season's hottest bags.
The Longchamp Spring 2010 Campaign features turret-style headwear, classic high-waisted skirts, and stand-out snakeskin bags in yellow and beige. The fierce angular makeup and nude lips definitely make the ads pop.
Implications - The Longchamp campaign does an excellent job featuring the line of bags that it is trying to sell. The advertisement is straight to the point and doesn't bother with all the bells and whistles. Using a superstar model amps up the ad because people will recognize her face and link her to the product.